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Inspire the loyalty of AURA JEWELS clients by, being the most trusted jeweller in our markets; be an authority in each area of our business; act responsibly and ethically.


Enhance the value of the AURA JEWELS brand by ensuring that AURA is the most trusted independent jeweller in our markets, as a result of our authority, expertise and service excellence. AURA JEWELS is nationally known as one of the premier jewellery brands in India offering the best diamond jewellery, gold jewellery, and silver jewellery.

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AURA JEWELS Core Values: These clarify what AURA stands for, and what we believe in.


AURA JEWELS has strong ties to our clients, communities, and industry. We believe that this is the foundation of a business and a point of difference for our firm. AURA JEWELS seek to employ individuals who share this commitment, and are personally involved in supporting our communities.


AURA JEWELS employs individuals who treat AURA as they would their own business, thinking and acting with initiative, commitment, and attention to detail. We sweat the small stuff.


AURA JEWELS is unique. we maintain honesty, old-world courtesy, personal responsibility, and professionalism in appearance and conduct.


AURA JEWELS emphasize the education of our team, and seeks to employ those who are constantly striving to improve. Career development and professional growth are AURA’s priorities, and each team member should become an expert in at least one area of our business. Authoritative knowledge and proper representation of products is essential to enhancing client confidence and the reputation of AURA JEWELS.


AURA JEWELS is best-in-class in the fine jewellery world regarding ethical and responsible business practices.
We attempt to integrate these practices into each aspect of our firm.

Enduring Value:

Within the luxury and accessible luxury ranges, AURA JEWELS offers quality. Our selections of the best gold jewellery, silver jewellery, and diamond jewellery are well manufactured, beautifully designed, properly presented by a knowledgeable staff, then tastefully packed, so that each AURA JEWELS product is special.

Distinctive Service and Hospitality:

AURA JEWELS is acknowledged for its ability to provide a top tier experience to our guests before, during, and after a purchase. We employ those who seek to serve our clients internal and external at a level higher than expected.

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Corporate Values

AURA JEWELS is proud of our adherence to socially responsible and highly ethical business practices, as evidenced by our membership and association with the industry’s most prestigious organizations. including:

  • The Bureau of Indian Standards (BIS)
  • The Jewellers Association, Bengaluru (JAB)
  • Gemological Institute of America- (GIA)

The foundation of a business, and the basis on which our company has grown is an emphasis on personalization, as well as strong ties to our clients, industry, and communities. We also strongly value personal involvement.

We embrace socially, environmentally, and ethically sound business practices, and wholly support the United Nations’ efforts to ensure Conflict Free diamonds in our industry.

Procuring all gemstones and diamonds only through legitimate sources that ensure a non-conflict region of origin.


Recognizing our obligation to find new and better ways to exceed our client’s expectations on a daily basis.


The freedom to make suggestions and the open mindedness to accept them. Providing a potential solution along with constructive criticism.


The ability to think and perform as one who has a stake in the company.


Recognizing the merit and respecting the dignity of all team members.


Supporting our corporate commitment to give back to the communities which, through their support, have allowed us to grow and prosper.


Unquestioned honesty and adherence to ethical behaviour in business dealings, including proper disclosure and accurate representation of products and information to our clients.

Professional Conduct

Professionalism in appearance and conduct. Personal responsibility, accountability and courtesy.


Providing our clients with more than they imagined for less than they anticipated. No matter what the budget, we offer the finest items well-manufactured, well-designed, properly represented by a knowledgeable staff, and beautifully wrapped.


Continuing education for ourselves, our clients, and our community. Constantly striving to do better.


The foundation of a business, and the basis on which our company has grown. An emphasis on personalization and strong ties to our clients, industry, and communities. Personal involvement in designing customized gold jewellery and customized diamond jewellery as per our customers’ choices.

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